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The syllabi for the different courses of the Institute are given later in the prospectus. The syllabus for each of the subject constitutes a broad outline of the subjects to be taken up in the class.
All efforts would be made by the Institute and the teaching faculty to implement the syllabus, but students ought to take the syllabus in its spirit rather than by the letter. Also, the sequence of the topics given in the syllabus may change. Moreover, in professional courses like these, the students too are expected to show initiative in learning and extracting information from the faculty members.
| Certificate Course in Basic Journalism |
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| Short Certificate Course in Journalism |
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| Certificate Course in Journalism |
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| Diploma Course in Journalism |
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| Advance Courses in Journalism |
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| Business Journalism |
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| Women Oriented Journalism |
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| Science, Technology and Environment Journalism |
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| Sports Journalism |
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| Diploma in Advertising |
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| Entertainment Journalism |
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| Diploma in Public Relations |
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| Course in Basic Photography |
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| Course in Photo-Journalism |
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| Certificate Course in Basic Journalism |
What is good writing?
Style in writing
Acquiring writing skills
Features
Editing
Principles of editing
Editing tools
Headline writing
Reporting
Definition of News
News values
News sources
Qualities of a good reporter
5Ws and 1H
Inverted Pyramid
Intros
Beats
Letters to the Editor
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| Short Certificate Course in Journalism |
Writing Skills
What is good writing?
Style in writing
Acquiring writing skills
Features
Editing
Principles of editing
Editing tools
Headline writing
Reporting
Definition of News
News values
News sources
Qualities of a good reporter
5Ws and 1H
Inverted Pyramid
Intros
Beats
Letters to the Editor
Designing of Newspaper/Magzine
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| Certificate Course in Journalism |
History of Journalism and Mass Media
Development of journalism in India and abroad
Regional Journalism in India
Eminent Journalists in India
Press Commission, Press Council and Prasar Bharati
Penny Press, Yellow Journalism
Mass media
Defination of mass media, theories of mass communication, gratification
Various forms of mass media
Impact of mass media
Constitution and Press Laws and Responsibilities of Media
Fundamental Rights
Freedom of the Press
Law of Defamation (brief)
Social obligations of media
Writing Skills
What is good writing?
Difference between writing for the mass media and literature
Style in writing
Acquiring writing skills
Features
Letters to the Editor
Editing
Structure of mass media organisation
Hierarchy in a news organisation
Role of various categories of staff
Principles of editing
Editing tools
Newspaper and Magazine Designing
Current Affairs and Contemporary Issues
Culture
Films/TV
Crime
Sports
Politics
Reporting
Definition of News
News values
News sources
Qualities of a good reporter
5Ws and 1H
Inverted Pyramid
Intros, Beats
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| Diploma Course in Journalism |
Defination of communication, its nature, role, function and scope.
Various forms of communication; non-verbal, oral, written. Channels of
communication,Patterns of communications, management of information.
Interpersonal communication, interpersonal group communication and its
relation to mass media, traditional forms of mass communication-folk
forms.
Developmental communication, social communication, communication
across continents,satellite communication
Radio, television, cinema, Internet, shows and exhibitions
Communication of notices, agenda, minutes; image building,
Rural communication in India, its role and challenges
Writing business and public relation letters, messages
Communication research what is it; its nature and scope; research
methodologies; getting feedback information and its importance; preparing
questionnaire, scheduling interviews, sampling methods, data analysis,
presentation and report writing; precautions to be taken.
ownership of media, commercialisation, Types of audiences, theory of
gratification
Journals and Magazines, Niche Magazines
History of Journalism
Development of Press till 1857, with reference to James August Hickey, James Silk Buckingham, Raja Ram Mohan Roy, Robert Knight,
Impact of Industrial Revolution on the Press, Nationalist Press in India
Bal Gangadhar Tilak, Mahatma Gandhi, Shishir Kumar Ghosh, Mumbai
Samachar, Amrita Bazar Patrika, Times of India, The Hindu, The Statesman
Restrictions on Media over the years; various laws restricting the media.
Pre-Independence and Post-Independence journalism, National Emergency
Press Council of India, Press Commission of India
Media boom in India, Regional Press past and present
Media and social, political and economic issues; Social role of the media.
Constitution of India and Press Laws
Salient features of Indian Constitution; framing of the Constitution; aComparative study of Constitutions of other prominent nations.
Fundamental Rights, Right to Information, Freedom of the Press, First aAmendment, Directive Principles, Supreme Court, High Courts, judicial review, Articles 352, 356, 360 and 370.
Restrictions on the Media, under the Constitution and in law, transparency
Government Right to criticise the courts, Contempt of Courts Act, case histories
Press Freedom and Parliamentary Privileges, case studies; Parliamentary Privileges and the British Parliament, 42nd and 44th amendment of aConstitution Law of Defamation,
Bihar Press Bill, 1988, Judiciary on defamation Press Council Act, Working Journalists Act, Copy Right Act, Evolution of Right to Information
Reporting
What is news, definitions and concepts, newsworthiness of information
Sources of News, news agencies, methods of newsgathering
Reporter, his/her role in mass media, Qualities of a good reporters
Rights and Responsibilities (legal and social) of a reporter
Forms of news reporting writing, construction of news, inverted pyramid
Intro, types of intros
Beat system, important beats
Interview
Reporting Conferences, media conferences, press releases
Reporting speeches and lectures
Covering elections, Election Commission's code of conduct
Developmental Journalism
Gender sensitivity, social issues
Special reports, exclusives and scoops, Investigative Journalism
Surveys and opinion polls
Diplomatic stories
Interpretative reporting
Introduction to Business Journalism, Sports Journalism, Environmental Journalism,
Photojournalism and Writing on Science and Technology
Writing
What is good writing, ingredients and techniques of writing,
Writing for the media, Difference between journalistic writing and literature
Feature writing, types of features,
Difference between report writing and feature writing
Writing middles
Edits, editorial writing
Writing for the electronic media
Reviews
How to sell your stories
Column writing, types of columns
Gossip columns, the diary page, page 3 writing
Reviews-book, films, food, art shows
Letters to the editor, their importance
Handling the letters section
Profiles and obituaries
Editing
What is editing?
Editorial department setup in a news organisation
Evolution of Right to Information Coordination with other departments like advertising, circulation
Qualities required to be a good sub-editor.
Role and responsibility of a sub-editor.
Chief sub-editor, news editor
Sources of copy
Rules of editing, its process.
Headline writing.
Page layout, dummy; Use of photographs, visuals, photo-editing
Electronic editing, Editing for the electronic media.
Planning editions; Fonts, designs; Layouts/DTP
Different pages/sections
Public Opinion; Constitution and Press Laws
Social obligations of media
Fundamental Rights,
Freedom of the Press
Defamation, Slander, Libel
Noam Chomsky (Manufacturing Consent), CNN Effect,
Morals and Ethics
Right to Know and Right to Information
Privileges of Parliament and Legislatures
Contempt of Courts Act
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| Advance Courses in Journalism |
Business journalism, how different is it from other reporting
History of business journalism
Prominent business publications in India and abroad
Beats in business journalism
Sources in business journalism
Aspects of business reporting
Stock market
Banking, Reserve Bank of India, its policies
Commodities market
State and Central Budgets
Exim Policy
Forex market
International market, WTO, its impact on India
Money market
Taxation, direct and indirect taxes, Income Tax, Excise, Sales Tax
Disinvestments,
Companies Act
Legal issues related to share holders
Forward markets in shares and commodities, derivatives
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| Business Journalism |
Business journalism, how different is it from other reporting
History of business journalism
Prominent business publications in India and abroad
Beats in business journalism
Sources in business journalism
Aspects of business reporting
Stock market
Banking, Reserve Bank of India, its policies
Commodities market
State and Central Budgets
Exim Policy
Forex market
International market, WTO, its impact on India
Money market
Taxation, direct and indirect taxes, Income Tax, Excise, Sales Tax
Disinvestments,
Companies Act
Legal issues related to share holders
Forward markets in shares and commodities, derivatives
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| Women Oriented Journalism |
Status of Women in different society over the ages
Status of women in society today; History of women in media
Women’s sections in media and growth of women's magazines
Feminism, what is it, its history, Feminism in India
Feminist media in India and abroad
Indian laws relating to women,
Women and UN and other international declarations
Portrayal of women in media-press, TV, advertisements
Laws/ethics pertaining to depiction of women in media
Should there be self-restrain? Code of Ethics followed in certain foreign
newspapers
Developmental Journalism, its impact on women
Rural and urban divide from women’s perspective
Women and Environment; Human Rights issues a women’s
perspective
Writing on sexual harassment of women; interviewing victims of sexual
harassment; Covering women’s organisations
Writing for the cookery page
Writing on women and medical problems; agony aunt and similar
columns
Women in media and their status; covering riots and tours-survival kit
The self-improvement page; gender and caste in media
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| Science, Technology and Environment Journalism |
Do you need to be a science graduate to be a science journalist?
History of Science, Science in Ancient India, Role of Science in
Society
Evolution of Science Journalism, Prominent Science Journals in India
and Abroad, Eminent Science Writers and Sources on Science in India
and Abroad
Difference between science journalism and other forms of journalism
What makes science, technology and environment news
Difference between science journalism and other forms of journalism
Need to be accurate and credible
Developing and Using Sources, Making the scientists speak
Reference Material, Statistics and Documentation
Guarding against plagiarism by scientist as well as by science writers
Major Scientific bodies and institutions in India and abroad
Covering Science for Newspapers, Writing Science for Magazines
Writing for Trade and Science Journals, Writing for Specialised
Journals
Writing books on Scientific topics, Writing jointly with a Scientist
Writing on Medicine, Covering Infectious Diseases, Physics and
allied subjects, Drug Industry and other Medical Business
Covering Earth Sciences, Role of Environment in ancient times
History of Environmentalism, Development and Environment
Eco-systems, Global Warming/Green House, Designing Science Magazines
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| Sports Journalism |
Evolution of Sports
Sports during the Greek period, in mythology and start of Olympics
Evolution of Sports Journalism, Eminent Sports writers and their specialties
Various sports publications and television channels in India and abroad,
Special Writing skills for sports writing, Liberties sports writers can take
Common errors in Sports reporting-failure to stick to 5Ws and 1H
Developing Sources
Various local, national and international tournaments
Covering Indian Games, Football, Lawn Tennis, Billiards, Snooker, Golf, aSquash,
Shooting, Basketball, Volleyball, Cricket
Horsing Racing
Interpretative reporting on sports
Looking out for the human interest stories
Importance of records and statistics, Maintaining records and statistics
Covering local sports
Interviewing
Importance of Photography, Sports Photography
Designing the Sports page, is it different
Planning the edition with time zones in mind
International Sports events
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| Diploma in Advertising |
Principles of Advertising
Introduction: meaning and importance of advertising, Role of advertising
in markets, pricing decisions, channels decision, Scope of Advertising:
Working of advertising; simulating and enhancing sales, Forms of Advertising:
Push and pull advertising.
Advertising in India and Abroad: History of advertising in India and
abroad, role of INS, AAAI, ABC, ISA
Is advertising bad?: Criticism of advertising, social and moral issues,
Gender bias, depiction of women in advertisements; regulation by law v/s
self -regulation, moralpolice; Role of AdvertAdvertising Standard Council
of India
Advertising Business: Hierarchy in the client’s office, role of advertising
manager, Role of an advertising agency; organisational structure; role of
individuals;
Agency client relationship; selection of agencies, getting business
Communication: Message, media, receiver and response
Targeting: What is targeting? How important is it? Essentials of targeting
Advertising Objectives: difference between marketing and advertising,
DAGMAR approach communication objectives, advertising objectives
Budgeting: Basis of budgeting, various methods of budgeting, its process
Contemporary Advertising
Effect of globalisation and liberalisation on advertising
Gobal competition and its impact
Advertising and Economy: How advertisement helps development of economy?
Advertising and consumerism, change in taste, culture and traditions
Gender bias, sex in media Reading Sex In Advertising and design how sex
is used in advertising Implications of such ads; different social/sexual cultures around the world.
Do all products make you think of sex?
Sex in advertising creates excitement and desire for a product, it can create a scandal, Boycott due to sexy ads
Importance of sensitivity to cross-cultural variations in acceptablity
The Future of Sex In Media there will be no sexual taboos left in advertising; look at ads in terms of feminist and post-feminist critiques, and discusses recent controversies concerning ad that overstep society's sexual boundaries.
Examples from feminist literature, religious groups, and other groups that
oppose the overt expression of sexuality in advertising, examine the positive and negative effects of pushing the limits in ad sex, and speculate on the direction ad sex will take in the future.
Media Planning
Audio-visual- radio, slides, television, video, cinema, internet, cable TV
Commercials and sponsored shows, Displays, banners, hoardings, static
media, digital display, exhibitions, Direct mailing, inserts
Media research, selection and strategy, preparing research questionnaire
Advertising Faculty:
Abhijit Dixit
Jameel Gulrez
Priety Bhatia
Saurabh Karandikar
Shyam Kapoor
Archana Deshpande
Rupali Kalav
Yogesh Joshi
Gopi Kukde
Omkar Patki
Creativity in Advertising
Creative-Advertising concept
Copy Writing
What is a concept (and what isn't?).
Shape and form through composition, a design can be playful, serious, humorous or moving.
Theories of attitude formation
Software and creativity
Message Credibility
Creative Ads, handling the visual medium
Headlines and slogans
Design
Design meets communication: the power of persuasion,
Advertising Design Objectives
The concepts of totality and integration in design
How to cultivate taste in design.
Perception - visual aspect of advertising:
Importance of creating memorable images, the power of images,
and the physiology of vision.
Using Colour, psychology of colour, their use in advertising.
Colour values, intensities, and contrast are discussed are important
tools for designers.
Using Texture and Line,
Form four aspects of ad layout,
The Elements of Design,
Balance and rhythm,
Energy and Movement
Branding and Identity
Identity similar to human personality
Corporate quest for identity,
Design as a strategic tool
Adjusting to change in the competitive market place of television
media.
Rebranding of existing products or services.
Redesigning a brand is not always the best course of action
Skills required of a designer in a professional setting,
Psychology of working as a team in a business environment
Research, creating ideas, and sketching,
Evaluating concepts, production, and implementation
Thinking different |
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| Entertainment Journalism |
Importance of Entertainment journalism, special publications, role in media
Difference between Writing for other pages and entertainment pages, style
Use of photographs and graphics
Society and glamour world, Designing the society/glamour page
Writing the Entertainment Diary, Designing the Entertainment Diary
Writing for the youth, covering the campus
Review a restaurant/writing on eating out, Covering food festivals
Writing about fashions, Covering fashion shows, Boutiques
Various classical dance forms, Dance review
Classical music, Indian-Carnatic and Hindustani
Western classical, jazz,
Music review
Interviews-how to interview- preparations, precautions, presentation
Fine arts appreciation-paintings, sculptures, murals
Fine arts review
Theatre a brief history of Indian and Western theatre
Theatre appreciation
How to review a play
Film, history, development, Film appreciation, How to review a film
How to review book
Covering exhibitions
The Page Three its history and growth
Features
The travel and tourism page
Folk Arts, Folk Music
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| Diploma in Public Relations |
Principles of Communication and Public Relations
Definition of communication, its nature, role, essentials for effective communication, Various forms of communication; Channels of communication
Patterns of communications, communication in organisations and management of information. Interpersonal communication, interpersonal group communication and its relation to mass media, Principles of communication, truth, public interest, service, persuasive communication, research
Traditional forms of mass communication-folk forms,
Radio, television, cinema, internet, shows and exhibitions
Communication of notices, agenda, minutes; image building,
Rural communication in India, its role and challenges
Writing business and public relation letters, messages
Communication research, research methodologies; getting feedback information,
What is public relations, its definition, role, function. Myths about public relations; criticism of public relations, scope of PR with reference to India; its dimensions, difference between public relations, public information, publicity, propaganda, advertising and lobbying.
Tools of public relations, functions of public relations, public relations in the age of globalisation
Public relations process; public relations -a line or staff function; training and
research. Public relations as a profession; in house public relations, consultancy,
public relations in an organisation; public relations based on social philosophy of
management; women in public relations. Role of public relations in sales and marketing, exhibitions, fairs. Set-up in a public relations department, staff, budgeting.
Professional qualifications and requirements for public relations, code of ethics,
internationalcode of ethics.
Tools and Media of Public Relations
Concept, classification and role of tools of public relations.
Verbal communications, inter-personal communication, discussions, meetings,
talks, conferences
Folk Arts, folk music, puppets, village fairs, village callers-their use.
Bulletin boards, direct mailing
The printed word; Use of print media in public relations; characteristics of
the print medium, advantages and disadvantages of the medium,
Popularity and acceptability of print medium among the masses; its impact
Types and kinds of print media, Press release, press kit, press conference,
Photography, its importance in public relations, Film as a tool for public
relation campaigns, Exhibitions, their role in public relations;
Organising exhibitions, arranging of stalls, Types of exhibitions, mobile
exhibitions, Corporate identity, mission and objectives
Telephone manners, communicating with individuals
Radio and television, their history and development; advantages and disadvantages, Direct to home (DTH), conditional access system (CAS), government control on airwaves, Prasar Bharati.
Information technology and new media, teleconferencing, emails, websites, interactive media.
Research in PR, various forms, methodology, framing of questionnaire, campaigns and their evaluation
P R Faculty:
Santana Rodrigues
Udayan Bhattacharya
Yogesh Joshi
Omkar Patki
Hiren Mehta
Lajpat Rai
Lina Mathias
Mario Rodrigues
Subir Kandus
Sujata Kirtane
Susan Abraham
Abhay Mokashi
Research in PR, various forms, methodology, framing of questionnaire, campaigns and their evaluation
Media relations, public relations opportunities in media, the need for effective media relations,
Writing for media, various forms of journalistic writing, creative and literary writing, Tool’s and techniques of writing,
Writing for newspapers; what is news, news values, sources of news, various forms of writing, news releases, types of speech reporting, writing press and news releases announcements,
Feature writing, what is it? How is it different from news writing? aCorporate features, Public relations writing, Types of writing,
Corporate public relations, definition, concept, scope and the need;
Corporate public, who are they? Their importance to the organisation
Employee relations essentials of good and effective communication,
House journal, the need for house journals,
Government relations, their concept and significance, liasoning,
Consumer relations
Consumer relations, responsibility for consumer relations, organisation for
consumer relations, objectives of Consumer Protection Act, consumer
grievances, redress mechnism,
Community relations, benefits of good community relations,
Financial relations, shareholder, objective, law and ethics of share holder
relations, conducting a share holder relations programme, media communication with share holders,
Economic liberalisation and the emerging scenario acquisitions, preparation of chairman's speech
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Public relations in crisis management, what is a crisis? man-made and natural crisis, corporate policy
Research, feedback, gathering and public relations department, role of
research in PR
Role of bodies like PRSI, IPRA
Editing and Production of Publication
Corporate publications, their types and roles
Writing for corporate publications
Editing of corporate publications
Editing of newspapers
Graphics, colours, fonts and photographs, Typography
Layouts and design,
Production and printing process, Pre-press process
Proof-reading, Desk Top Publishing,
Types of printing media
Advertising theory and practice, Advertising theories
What is advertising, its definition and need
Types and classification of Advertising, objective, role and function of
each type, Creation of advertisements, creativity involved, software avail
able and their use, Use of audio-visuals
Advertising media, their characteristics and impact
Ethical and legal values in advertising, code of ethics, Advertising Council of
India, Monopoly and Restrictive Trade Practices Act, other legal restrictions
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| Course in Basic Photography |
| Theory of light
Types of Cameras
Advanced Photo System
Digital Cameras
Exposure Tools
Film, Film Size
Choosing Film Speed
Film Speed Variations
Light and Color
Shutter Speeds
The Aperture
The Light Meter
Basic Camera Operation
Focussing
Adjusting the Exposure, Calculating Exposure
Basic Composition
Combining Shutter Speeds with Apertures
Depth of Field
Lenses, focal length, types of lenses
Choosing the Format
Planning the Photograph
Choosing the Viewpoint
Flash, Light Metering Techniques
Exposure Systems Choosing Accessories Filters, their types Equipment
Care Exposing at night |
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| Course in Photo-Journalism |
| What is photo-journalism, how is it different from other forms of pho-
tography?
What is news? Spot the news
Are photographers journalists?
Qualities required to be a photo-journalists
News room structure, role of photo-editor
What matters aesthetics or content?
Goodbye to the dark room, digital photography
What equipment is required?
Hassles of photo-journalism, getting your equipment checked, getting
police clearance
Photo-journalism, law and restrictions, Copyright
Shooting riots
Sports photography
Travel photography, Entertainment/model photography
Fashion photography, Photographing women
Covering other events, Meeting the deadline
Mistakes a photo-journalist can make
Giving the caption
Photo-editing, use of software, Transmitting photographs |
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